Both. Some clients start with a one-off project (like a CRO audit or experiment design) and later move into a retainer for ongoing optimization. Others prefer long-term retainers from the start for continuous growth.

Absolutely. I often collaborate with in-house marketers, product teams, and external agencies. My goal is to complement your existing setup, not replace it.

That’s not a problem. I can provide development support for experiments and implementations, or I can connect you with trusted developers I regularly work with.

I’m not an agency — you work directly with me. That means no layers of account managers or junior staff. You get senior-level expertise, faster execution, and a flexible, personalized approach.

I measure success by impact — growth in conversions, revenue, customer engagement, or reduced acquisition costs. Every project has clear KPIs tied to your business goals, not vanity metrics.

Not every test wins — and that’s part of the process. Even “failed” experiments give valuable insights into your customers and guide the next iteration. We build a knowledge base that compounds over time.

Onboarding usually takes 1 week, to understand your business. After that, we move straight into research, planning, and prioritizing experiments or improvements.

That depends on traffic and scope. Some clients see quick wins within the first month, while larger projects show compounding results over 3–6 months. My goal is both immediate impact and long-term growth.

I keep it simple: we sign a straightforward service agreement. Payments are either monthly (for retainers) or milestone-based (for projects). Bank transfer or Via Stripe.